“The marketing did the games a disservice. “That wasn’t a good reflection of what was in the games themselves,” argues Pratchett. Something which always sat slightly at odds with her positioning as an empowered female protagonist. When updating the character, there was also the matter of original Lara’s status as a scantily-clad ‘lads mag’ pin-up to consider. “It’s about bringing a bit of normality to a character that is fantastical – the good old ‘Buffy’ tradition.” An early design of the Lara Croft character The marketing sexualised her – it made her ‘for the boys’ “Her family does have money but she shunned that and put herself through university,” explains Pratchett. Hence the character’s reinvention in the Tomb Raider reboot as a young, inexperienced and slightly more down-to-earth woman – forced to fight for survival rather than thrill-seek for sport.
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